Benjamin Marc and Den-Vic Contracting, Inc. are excited to showcase their latest collaborative work of art. Den-Vic Contracting, Inc. is a full-service pavement striping company with over 25 years of industry experience under its belt. WBE/DBE certified this expert company specializing in giving roadways, parking lots, and other pavement areas a fresh, new look with their wide range of services, which include epoxy markings, thermoplastic markings, line removal, tape, paint, and plow able markers. With so much emphasis on giving their clients’ properties vibrant, flawless, facelifts, Den-Vic Contracting, Inc. decided it was time to do the very same things for their own company and design a new contracting logos.
The Den-Vic contractor logo design is an extraordinary display of blending old and simple, with new and intricate. This carefully calculated balance results in a clean, yet interesting and dynamic industy logo, symbolic of the Den-Vic Company and all of its services. The plain, yet powerful background of a stark black color is representative of the asphalt, paving surfaces, which is truly Den-Vic’s canvas. It also serves an additional purpose, as it accentuates the pavers logos two other colors, yellow and white, making them standout and become the true focal points. The colors and design replicate the highlighted, glowing look pavement lines and markings are designed to have. In regards to design, Benjamin Marc took a rather simple, yet extremely effective approach by way of font and graphics. With little more than the company name and slogan, Den-Vic’s pavement contractors logo design is straight forward, cutting out any of the mess, which can be caused by too much detail. While the words “DEN-VIC” are created in a relatively square-based font, it symbolizes the clean, white lines that outline roads and parking lots. However, the font boasts a touch of flare as it is looks three-dimensional and appears to look like it is made of reflecting tape. Finally, aside from “INC.” and “CONTRACTING” in bright yellow, the only additional design is that of a curved roadway, a graphic representation of the company’s services and industry.
Though some may equate simple to boring, when it comes to a contractors logo design, sometimes the clean-cut, straightforward approach to design is the most powerful and effective. Instead of distracting viewers and clients from the company name and industry, the Den-Vic logo is timeless, catchy, and packs a whole lot of punch, just like Den-Vic Contracting, Inc.