Owner Dina of Beauty is a Beast Fitness Apparel contacted Benjamin Marc for a fitness apparel logo design. We worked with Dina to create an apparel logo design that would make an impression on their clients. When it came time for the owner of Beauty is a Beast Fitness Apparel to have the forever exercise logo designed for her company, she turned to none other than Benjamin Marc. Beauty is a Beast is a retail company that specializes in carrying and selling fitness apparel for both men and women. However, the owner wanted her both company and fitness apparel logo to stand out amongst all competitors; Beauty is a Beast’s fitness logo needed to be completely unique, but more importantly, it needed to convey all of the beliefs of the company, without the words. Benjamin Marc created arresting apparel logo to represent the company and its products, while also being a symbol of power and inspiration.
Beauty is a Beast Fitness Apparel’s logo is absolutely impeccable, down to every last detail. The main graphic is that of the Vitruvian woman, an image created by Leonardo Da Vinci. Drawn as a perfect fitness specimen, the woman stands with thick, muscular quads, toned arms and shoulders, outstretched, with her face and chin aimed up towards the sky. This is an unmistakable stance of confidence and power. Her ever-incredible six-pack abs depict further depict her hard, strength, while the long, flowing, brown hair and full chest highlight the beauty in her femininity. It is clear that strength, dedication, and confidence are equated with untouchable power. The use of deep, navy blue, a symbol of royalty and power is strategically complimented by the soft gold of the woman, herself, which subtly, yet effectively highlights her presence. Although its focal point of the piece is a female, Beauty is a Beast Fitness Apparel caters to male clientele equally. Therefore, Benjamin Marc’s talented designers integrated some very calculated designs to show the balance of the sexes. The Vitruvian woman is grabbing an upside down triangle, the symbol of the female. However, the triangle is surrounded by a circle, the male symbol, and is equal in size, color, and significance. This empowering, dynamic, and unconventional fitness logo conveys the message that you should be proud of who you are, stand tall, and never let any obstacle get in the way. The iconic Vitruvian woman is a heroine for more than just the reasons she is historically associated with. In Beauty is a Beast’s logo, she is an idyllic figure portraying that beauty lies not just in the standard, physical features, but in physical, emotional, and mental strength. Ultimately, Beauty is a Beast Fitness Apparel, will help boost your confidence and self-esteem adding to the beauty entity, while giving you the strength to bring out your inner beast. Our team was able to create that logo for her using the colors orange, brown, white and grey. We selected a different type of font that would give it that “personal” touch. Josephine was excited and eager to start using the new apparel logo design to brand her weight loss and fitness company.
Innovation Weight Loss and Fitness was inspired by Josephine’s own passion for health and fitness. As an experienced personal trainer, athletic and life coach, as well as nutritional specialist she was about to create a positive, healthy and natural way to help people loss weight and stay fit. Innovation Weight Loss and Fitness offers personal training and fitness in their own studio, which provides clients with an environment of security and privacy. Innovation Weight Loss and Fitness also offers a 17-week weight-loss program. Let Innovation Weight Loss and Fitness help you achieve your goals. If you are a Weight Loss and Fitness Specialist or Personal Trainer who is looking for a logo design, contact Benjamin Marc. Benjamin Marc & Josephine have worked on several projects since 2011. We have recently launched a web application that logs daily meals for Skinny Qik as well as launch a SEM program.