High Rise Industries are helical pile contractors, specializing in reinforced concrete footing and piers, underpinning, poured concrete foundations, and more. High Rise Industries with the very nature of the industry combining the art and science of construction, geography, architecture, and math, this family-owned and operated company are perfectionists in every aspect. As a result, the owners of High Rise Industries sought out Benjamin Marc to revitalize their company image, creating a new construction logo design that is nothing short of pure perfection.
High Rise Industries’ logo is an impeccable visual representation of the company’s work and values. The designers and company carefully chose a color scheme that is catchy, yet professional. Using a royal blue background, which blends into navy and black provides the ideal canvas for the silver and gray lettering and graphics, as it reflects the strong and solid foundations High Rise constructs, as well as its very own reputation. Continuing with capturing the company’s reputation, Benjamin Marc’s innovative designers chose to create the font and graphics in a combination of silver/greys, which resemble steel, framework used in construction. The company name, “High Rise,” was also designed in a bold font that emphasizes the architectural nature of the work, as the lettering offers crisp, clean lines. Benjamin Marc also incorporated the establishment date, in order to highlight the incredible amount of industry experience behind High Rise Industries. The main concept of the graphic design, while it may only look like a circle, also takes on the role of a stamp or seal. This seal, however, does not conform to the standard seal of approval or seal of authenticity, which one would normally think of. Instead, High Rise’s seal is completely unique; while it does convey their elite level of professionalism, expertise, and certification, it also appears as if their seal has been stamped in concrete or steal, therefore being permanent, like their foundations, piles, and all of their work. Adding an interesting flare and artistic appeal to the construction logo design, is a graphic of an auger, running down the center of the image. The auger is clearly depicted as one used for heavy-duty, professional level work, with its sharp blades and made of steel material.
High Rise Industries’ concrete company logo is relatively simple, yet somehow appears to be intricately complex. While the color-scheme, font, and choice in graphics are all used to effectively portray everything the company stands for, there are truly no words to express the sheer genius in design. Together, High Rise Industries and Benjamin Marc worked together to create a finished product, which both companies can be proud of, but more importantly, which is symbolic of strong, indestructible foundation, which High Rise Industries is built upon.